Similarities and Differences between Tourism Management and Event Management
Tourism management and Event management are global industries that are vital parts of an urban reformation. These industries utilize the resources of one’s nation and display its flamboyant uniqueness thus attracting people from all over the world. Both are similar in the way that they adopt their marketing strategies, planning and business models to manage their resources.
Tourism management requires a mélange of cross-cultural, social and professional competence to attract a globalized population. It creates a sense of competitiveness for cities to be in the market and serve as an ideal destination to allure tourists around the world. This allows the cities to evolve themselves and develop modern infrastructures thereby be getting an economic and social benefit to the city. Tourism management has its own target audience. For example, a tourist spot may serve as a destination for honeymoon or pilgrimage or adventure and so on.
Event management, on the other hand, can be defined as the act of conducting festivals, parties or events to satisfy specific needs using project management tactics. Event management requires different strategies such as identifying the type of event, planning the logistics and overseeing the technical intricacies in conducting the event. The typology of planned events may be cultural, art, political, business and trade, private, sports, educational or recreational.
Both tourism management and event management are burgeoning in terms of employment, revenue and international awareness. They create opportunities for cities to publicize their amiability. Events can generate travel to a destination and at the same time expose people into other specialties that the destination has to offer thus adding to a mutual advantage to both these industries. For example, Rio de Janeiro was awarded as best destination in South America by World Travel Awards. According to a recent statistic, it attracts 2.82 million international tourists every year. Rio de Janeiro bid on the Olympics several times, and was finally selected as host for the 2016 summer Olympics by the International Olympics committee in 2009. This is a market strategy of being competitive, utilizing event management and promoting tourism at the same time. These industries require extensive knowledge and multinational flexibility to satiate diverse global and local needs.
Tourism Management is an ongoing process. It requires constant brainstorming to magnetize tourists from all over the world. It should act as a resource of exhibiting the knowledge of its destination in terms of its culture and its uniqueness to the tourist in a positive aspect. Event management, on the other hand, is a temporary occurrence. They occur over a finite period of time, displaying their brand to the public and may serve as a source of attraction to the tourists. In conclusion, a tourist destination has a great potential to showcase its resources in terms of organizing events as a part of tourism management.